Does Samparkk come with a CRM?
Yes. The Samparkk CRM is where your leads live, where the AI agent's calls land, and where your team works the people who said yes. It is sold as a bundle with the calling agent from ₹15,000 a month, on a dedicated instance for each customer. If you already have a CRM you can keep it, and Samparkk pushes outcomes to it instead.
How do the agent and the CRM work together?
- Import a list. Upload a CSV of leads or customers, map the columns once, and choose whether the AI agent should dial them first.
- The agent calls. Each lead gets the same short, polite call in Hindi and English. Unanswered dials are retried and never billed.
- The outcome lands on the lead. Recording, transcript, outcome tag, a one-line summary and an AI qualification score, as the call ends.
- Interested leads go to your team. Qualified leads enter the pool your employees fetch from, and booked callbacks appear as reminders at the time the caller asked for.
- A person makes the second call. Click-to-call from the lead, with what was said on the first call already on screen. The human call is logged on the same timeline.
With a separate CRM this loop is an integration. In a bundle it is one product, and AI lead qualification is included rather than charged per call.
What does it look like?
Screens from a demonstration instance with sample data. Select a screen to open it full size.
What does the CRM do?
| Area | What your team gets |
|---|---|
| Leads | CSV import with saved column mappings, manual lead creation, search across leads and clients |
| Assignment | A pool employees fetch leads from, with inbound callers served first; bulk transfer, take-back and a full assignment history |
| Calling | Click-to-call from the lead, AI campaigns started from inside the CRM, an inbound calls page, every AI and human call on one timeline |
| Follow-up | Callback reminders, call outcomes and remarks on every lead, a review queue for AI-called leads |
| Reporting | End-of-day reports per employee, outcome reports for admins, an admin dashboard |
| Roles | Admin, employee and relationship manager, each seeing only what the role should |
| Your vocabulary | Lead types, products, call outcomes and client categories are edited by an admin in Settings |
| Data control | Delete a lead or client, export one person's data, export the whole account |
Who is it built for?
Teams whose day is phone calls: a list comes in, people are called, the interested ones are followed up until they convert. The CRM was built on a stock-broking partner's sales desk and has run there daily since September 2026, with more than 25,000 leads and 7,500 clients, over 14,000 AI calls on lead timelines and 3,700 follow-ups set, 3,100 of them completed in its first month, so lead-to-client conversion, relationship managers and end-of-day reporting are already in the product. The lead types, products and outcomes it ships with can be replaced with your own.
It is not a marketing-automation suite. There are no email campaigns, web forms or deal pipelines with forecasting; it does calling-led sales and service, and does that in depth.
Where does my data live?
Each customer gets a dedicated CRM instance: its own server, its own database and its own domain, hosted in India on AWS Mumbai, with a daily database backup. Your leads are not stored alongside any other customer's. An admin can export the whole account at any time and delete individual people on request.
What does it cost?
| Bundle | Monthly | Calling | CRM users | Billable calls included | Each call after |
|---|---|---|---|---|---|
| Starter | ₹15,000 | 1 line, 1 number | Up to 10 | none | ₹10.00 |
| Team | ₹27,000 | 2 lines, 1 number | Up to 25 | 1,000 | ₹8.00 |
| Growth | ₹45,000 | 4 lines, 1 number | Unlimited | 3,000 | ₹7.00 |
Setup is a one-time ₹50,000 and covers the agent and the CRM. The CRM fee is flat for the team size, not per seat. Minimum term three months; prices exclude GST. The pricing page has the full rate card, including calling plans without the CRM.
How does onboarding work with the CRM?
The CRM is set up in week one, alongside the conversation: your instance goes live on your domain, your lead types, products and outcomes are configured, users are created and your first list is imported. Week two is the first AI campaign, reviewed call by call, with outcomes landing on the leads. From week three your team runs daily campaigns and works its callbacks from the CRM.
Related questions
Can I keep my existing CRM instead?
Yes. On a calling plan without the bundle, Samparkk pushes each call's disposition, summary, callback time and recording link to your CRM as the call ends.
Can I buy the CRM without the calling agent?
The CRM is sold with a calling plan. If you only need the CRM, email hello@samparkk.ai and we will quote it.
Is the CRM priced per user?
No. The fee is flat for the team size: up to 10 users on Starter, up to 25 on Team, unlimited on Growth.
Can I move my existing leads in?
Yes. Leads and clients are imported from CSV with a column mapping you save once, and the first import is done with you during setup.